Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media, and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando, and Zappos, to help students understand digital marketing in the real world.
To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimization and
digital communications using social media including Twitter and Facebook.
You can get this book in one of the following methods:
First method:
You can buy it from Amazon here(Paper book)
The second method:
Buy it (pdf format) from this great site Payhip at just 16$, with a 70% discount.
Coupon Code: 33008888
The free method:
If you do not like to buy and just love free things, you can download it for free after you complete one of the simple offers, which is usually a simple questionnaire that requires you to complete it, or a competition that you are asked to participate in for free.
After you complete the offer, it will switch directly to the download link, to download it for free.
Note: You will not get the download link unless you complete the offer completely.
Thank you for your understanding.
You can download for free here (pdf format): Click Here
1